Tirtha P. Dhar: search on Z-Library

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1

An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo.

Tirtha Dhar, Jean-Paul Chavas, Ronald W. Cotterill, Brian W. Gould

Journal:

Journal of Economics & Management Strategy

Year:

2005

Language:

english

File:

PDF, 165 KB

english, 2005

2

Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience

Dhar, Tirtha, Baylis, Kathy

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 344 KB

english, 2011

3

The long-term box office performance of sequel movies

Tirtha Dhar, Guanghui Sun and Charles B. Weinberg

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1.54 MB

english, 2012

4

An Empirical Investigation of Private Label Supply by National Label Producers

Chen, Jack (Xinlei), Narasimhan, Om, John, George, Dhar, Tirtha

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 317 KB

english, 2010

5

The Strategic Role of Third-Party Marketplaces in Retailing

Mantin, Benny, Krishnan, Harish, Dhar, Tirtha

Journal:

Production and Operations Management

Year:

2014

Language:

english

File:

PDF, 321 KB

english, 2014

6

Playoff payoff: Super Bowl advertising for movies

Jason Y.C. Ho, Tirtha Dhar, Charles B. Weinberg

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 595 KB

english, 2009

7

Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand

Dhar, Tirtha, Weinberg, Charles B.

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 1.23 MB

english, 2015

8

Can Margin Differences in Vertical Marketing Channels Lead to Contracts with Slotting Fees?

Journal:

Management Science

Year:

2013

Language:

english

File:

PDF, 184 KB

english, 2013

9

The long-term box office performance of sequel movies

Tirtha Dhar, Guanghui Sun, Charles B. Weinberg

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 292 KB

english, 2012

10

Strategic Pricing Behavior under Asset Value Maximization

Shinn-Shyr Wang, Kyle W. Stiegert, Tirtha P. Dhar

Journal:

Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Year:

2010

Language:

english

File:

PDF, 177 KB

english, 2010

11

An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products

Dhar, Tirtha, Chavas, Jean-Paul, Gould, Brian W.

Journal:

American Journal of Agricultural Economics

Year:

2003

Language:

english

File:

PDF, 117 KB

english, 2003

12

Milk by Any Other Name ... Consumer Benefits from Labeled Milk

Tirtha Dhar and Jeremy D. Foltz

Journal:

American Journal of Agricultural Economics

Year:

2005

Language:

english

File:

PDF, 2.73 MB

english, 2005

13

An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products

Tirtha Dhar, Jean-Paul Chavas and Brian W. Gould

Journal:

American Journal of Agricultural Economics

Year:

2003

Language:

english

File:

PDF, 2.21 MB

english, 2003

14

The Strategic Role of Third-Party Marketplaces in Retailing

Mantin, Benny, Krishnan, Harish, Dhar, Tirtha

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 295 KB

english, 2013